Google, the number #1 Search Engine in the world, changes its algorithm many times a year and they are not done up yet. As per the announcement from Danny Sullivan, a public liaison for google search notified on May 25, 2022, Google releases the first broad core update of this year and the May 2022 Core Update rollout is NOW completed almost after two weeks time which is on June 9, 2022. This has implemented a new algorithm that will help target better products and services which users are actually interested in. This algorithm will also help Google provide better search results for sites with less content, and will help the user experience be more enjoyable and intuitive.
In this article, you will learn:
- what essentially the broad core update is
- why Google is updating its algorithm
- You’ll also learn how to use Google’s search algorithm to the advantage of your business meaning how to protect your website from the changes.
What is Google Broad Core Update?
Google is such a company that constantly keeps improving the overall ranking of the best websites by bringing “relevant search results” to the notice of its users for providing a great experience worldwide. The process of ranking the overall relevant searches in Google is called Broad Core Updates.
Why does Google release Broad Core Updates?
The broad core update is designed most frequently each year by Google to improve the performance of the Google Search Engine. The update is intended to improve the relevancy of the search results as well as improve the quality of search results.
Effects of Broad Core Update (May 25, 2022) on the Industries
Sadly, the broad core update has affected many of the websites or industries and brought them down in the search list, or made them vanish from the index due to not being up to the mark or because of their irrelevancy in the content. On the other hand, there are many websites that have significantly got ranked in a good position because of following the content guidelines given by Google. Now let us look at the below section of this article to know which types of industries have been impacted by the broad core update on May 25, 2022.
Industries that got affected
- Internet and Telecom
- Education and Jobs
- Law and Government
- Pets and Animal
- Beauty and Fitness
- Arts and Entertainment
- Vehicle industry
- Games and Sports
Industries that have been LEAST affected
- Real Estate
- Food and Drink
How to protect your website from the changes (Broad Core Update May 25, 2022)?
As usual, Google never comes up with a specific answer regarding how you can protect the website of your business or company and the adverse effect of broad core updates on it. But the good news is that Google has imparted webmaster guidelines for the betterment of websites to rank. Below, we will discuss more as per the hint provided by Google.
Follow the ADVICE from Google
Google advises producing quality content with good intent for the reader. If the content meets the demand of the readers with authenticity, the content is considered good. And if your site is not affected due to the recent core update, that’s awesome! But if you have seen that your site is affected and the traffic is less than before, you should concentrate on the enhancement of the content quality. If your content is insightful and comprehensive, you are beyond the best.
Follow E-A-T Checklist
Google has always encouraged to follow the E-A-T formula which simply means Expertise, Authority & Trust. In the case of the content of your site, you have to ask 3 questions of the following:-
- Does your content demonstrate your expertise?
- Is it coming from someone in the authority?
- Does it bound the readers to find you trustworthy?
If the answers to the above questions are yes, then certainly your website demonstrates the quality of E-A-T and this is a PLUS point for you. As a consequence, Google will promote your site in rank.
Website Ranking can be Volatile after Broad Core Updates
Due to the recent broad core update on May 25, 2022, almost every website has got affected and experienced volatility. And it is very obvious that your website will fluctuate somehow or the other for this core update. But you should not be panicked if the contents of your website do not rank. You are not alone affected in this case but almost everyone has seen a major shift in their site. Although Google has announced that it will take a couple of days to fix and your site will be all okay unless it fulfills the content criteria set by Google.
The May 2022 core update had a shorter but more volatile period that has flattened off. This is significant despite the leveling-out because this result could foretell potential long-term consequences which are yet to happen. Despite this threat, your website will remain risk-free if your content is of good quality.
Features that were significantly impacted
Snippets like FAQ and Featured Snippets have been impacted by the core update May 25, 2022. Featured snippets, highlighted snippets SERPs have seen commendable gains or losses. This is significant for many organizations because featured snippets deliver significantly high proportions of organic traffic. It simply means that you make it obvious, that the quality of FAQ and featured snippet content is gradually improving.
Creating VIDEO content means Increasing your Traffic
After the broad core update on May 25, 2022, video websites have seen improvement by a large number of around 25%. It means you have to complement your written content with videos, otherwise, you may see that to scale up your website will be very difficult in course of the time. In the past, if you did not directly answer a search query, it would rank somehow. But now? You have to extend the hand of cooperation to the users to provide genuine search value to any search query otherwise, it may take you to the path of failure. So your content should have to be search-intent matching with all the queries.
We hope you enjoyed our article about the recent Google Broad Core Update. What we suggest as per the announcement of Google on Broad Core update on May 25, 2022, is to develop the content better than your previous years with maintaining all the guidelines of Google. This is a good time for marketers to re-evaluate their business strategies based on this update. We hope our insightful discussion is able to provide you with such strategies for going forward and creating content that will help your brand begin to climb in the search result.